After I wrote my 14-point pre-publish blog post checklist, several of you asked me to write about what I do after I publish a post. It’s definitely a little bit more than hitting the publish button. In this article, I’ll share the 11 things you absolutely must do after publishing your blog post.
These tips will help you maximize the value of each blog post that you write.
Since I know this is a very valuable resource, I suggest bookmarking this page or using this guide to create a customized checklist for you.
Having said that, here are the 11 things to do after you publish your blog post.
1. Reread and Revise
I’m sure you invest some time in editing your posts before you publish, but if you’re like most bloggers then you’ll likely miss something.
That’s why, you should proofread and revise again after you publish the post.
Reading your posts outloud helps, but I’m sure you already know that 
2. Share it on Your Social Profiles
Immediately after publishing, go ahead and send out your first tweet, share it on your Facebook profile / page, and any other network that you’re active on.
This will help you get early traction.
Not sure which networks you should focus on? See my article on which social media network should you focus on + which one I focus on!
You spent hours writing the article, you should spend a few minutes promoting them to get maximum exposure.
3. Send it to Your Email Newsletter
Your email subscribers are the most loyal because they’ve given you permission to let them know about the content you write.
So email them and let them know. You can automate this by setting up daily / weekly newsletters.
I usually end up writing a custom one because it adds more personal touch.
If you don’t have an email list, then you should build one right away. See: why email lists are important.
Note: I have a tool called OptinMonster that can help you get more email subscribers faster!
4. Share it in Groups / Aggregators
I’m sure you’re part of different Facebook or LinkedIn groups. You might even be part of a private Slack channel.
Share your articles with your colleagues there.
If you are part of sub-reddits or industry-specific communities like Inbound, then you should submit your articles there for additional reach.
If you’re not part of any of these, then you should consider joining them.
5. Link from Old Posts
If you publish a lot of evergreen content that continues to attract clicks and shares over time, then you can leverage these old posts to drive traffic to new posts. Simply go back through your most popular posts and find ways to incorporate links to the post you just published.
Not only does this increase direct traffic, but it also establishes a strong SEO framework for your website.
You can do this easily in WordPress by going to the Posts screen and type a relevant keyword in search.
After that simply edit those posts and find a way to link to your new post.
6. Reply to Comments
Getting people to comment on your posts is incredibly challenging in the first place. That’s why you never want to ignore a comment. Make it a priority to respond to every single comment posted.
This establishes positive rapport with your readers and since comments are searchable on Google, the more conversation that takes place in the comments section, the better your search results will be.
Not to mention, it shows a higher total comment count which encourages new users to comment.
Here are 11 ways to get more comments on your blog posts.
7. Syndicate Through Partners
As you publish more and more content, you should start to develop relationships within your content niche. Over time, these connections can blossom into guest blogging opportunities and even syndication relationships.
If you’ve managed to develop syndication partnerships, you’ll want to use them as much as possible. After publishing a post, reach out to your connection and ask them to give your post a read.
If they like it, let them know that you’re willing to syndicate through their publishing platform. This can save you hours of time and expand your reach exponentially.
To prevent duplicate content, you want to ensure that there’s a mention at the top of the post saying “this article originally appeared on Yoursite.com” with a link to your article. You should also get an author bio with a link back to your site.
Lastly, if they can add a canonical link to your site, then that’s even better. Google canonical link, if you don’t know what I’m talking about.
8. Repurpose into Other Formats
You should never publish a blog post and then leave it to die. Any post that’s longer than 800-1000 words can easily be repurposed into another format for additional value.
How? Well you can use it as the script for a video, divide it up and use it for a handful of shorter posts, turn it into the basis for a podcast episode, convert into an eBook / checklist, and more.
While repurposing takes time, the benefit is that you already have the core subject matter developed. This streamlines the process and allows you to maximize your effort.
Read this guide on 40 ways to repurpose your blog content (and why you should).
9. Schedule Social Sharing
Most people only share their articles once or twice right after it’s published. It’s important to do that which is why Item #2 is dedicated to that.
However, you shouldn’t just stop sharing the article after the first day. More likely than not, the article you wrote is relevant at least for the first week if not longer.
That’s why I recommend scheduling your posts to be shared months in advance. Now there are several tools / services that will let you do this, but I use Buffer because why pay extra when you don’t have to.
Buffer lets me schedule tweets and other shares, and I can set it to go out say 4 times a day at 8a, 12p, 4p, and 7p. You can change the frequency for your account.
After that, I use a free tool called BulkBuffer which allows me to upload statuses in bulk to my buffer account.
Now all you have to do is create a text or CSV file with all your blog posts and schedule it. You can update your list every month (the task is so simple, you can even outsource it).
If you’re looking for alternatives, then you can take a look at CoSchedule, Revive Old Post, or Social Oomph.
10. Outreach / Favors
Blogging is all about building healthy and mutually beneficial relationships. If you’ve spent time reading, commenting on, and sharing other people’s posts, then you’ve probably developed some strong relationships with others in your niche.
When you feel like you’ve posted a particularly strong piece, don’t be afraid to reach out and ask for a favor. If they value your relationship, then they’ll be happy to share the post with their followers.
If you are just starting out and not sure who you should reach out to, then you can use a tool like BuzzSumo to see who shared your competitors content as well as find influencers on a specific topic.
11. Study the Numbers
Finally, keep an eye on the numbers. Your blog analytics will tell you a lot about where your traffic is coming from, how many pageviews you’re getting, how long readers are actually staying on the page, etc.
This information can then be used to tweak future blog sharing strategies.
Not sure how to get this data? I have a plugin called MonsterInsights that can help with this. It’s been downloaded over 11 million times – give it a try.
I hope this article helped you maximize your content marketing efforts.
If you liked this article, then please consider sharing it with your friends. Also don’t forget to follow me on Twitter and Facebook.
Sounds useful. I’m not yet at the point where I can use a lot of the advice, but it’s certainly good to know.
Thanks Terry – just bookmark it so you can come back to it later
I don’t know about bulkbuffer, I will give it a try.
Thanks for sharing.
It’s a really neat service.
Great post Syed.
I really appreciate your time and efforts and delivering this post. I keep reading your posts as you share it over your social networks.
Thanks
Thanks Abhay
Syed, I really start to enjoy your blog, where every blog post is full of useful step by step advice on how to build businesses online. Your blog is currently the only blog I always read immediatly when I get the newsletter as the frequency and the value of the content is a perfect fit. Thank you for your great work.
Thanks for this great post. I really appreciate it a lot. But, I must say, I have tried over 80% of these awesome steps, in fact, I have been using these methods (though not all) but the traffic is still low. And besides, its very hard to reach out to people in my niche. Other blogs in my niche appear to be owned by a group of people and it is quite an uphill task getting in touch with them. Any advice on where to get bloggers in my niche (Student and lifestyle) and how to improve my blog. Thanks
Hai Syed thanks for this useful article ☺
I have one doubt which timing is best for Manual social sharing?
BuzzSumo is perfect tool for bloggers?
BuzzSumo is awesome.
Timing varies based on your audience. You should try a few different times and see which works best.
Only from one to six I am taking others is relatively irrelevant to me
Which one did you find the most helpful Ebenezer?
thanks for sharing .. I will bookmark this site
Thanks Yandzan
Hey Syed,
You’re alway giving away good guides to help bloggers, especially, beginners like myself.
Content promotion is becoming expensive, I must say!
Thanks for the guide bro. I’m on my way to Bulkbuffer. It’s new to me.
Francis
Very true and nice one here
This post is definitely a keeper! Thanks Syed for your insightful advice. Very practical and applicable. You even go out on a limb with the unconventional number ’11’.
Thanks Kevin
This is great! For a relative newbie in the personal blog world (vs. contributing to a corporate blog) these tools and strategies are helpful. I had never heard of Buzzsumo, seems like a great tool to learn about.
Your suggestions on repurposing content is also interesting. I was struggling on how to approach content, especially when I also want may want to use as a video or podcast. I see what you are saying, good content can be repeated so it can be consumed in the besyt manner for the reader or viewer. Thanks!
Yup BuzzSumo is awesome.
Oh yeah absolutely repurpose into videos. That’s how we started the List25 YouTube channel — repurposing blog posts into videos and now has almost 2 million YT subscribers.
Great article. Thanks for pointing out the tools for scheduling social shares. I’ve been trying out a few for over a month but your post helped me narrow it down.
Also, I’ve been following WPBeginner for a long time. It’s my go-to site for WordPress solutions.
Keep up the good work
Cheers.
Glad you found it helpful Preeti and thanks for reading WPBeginner
Good day sir balkhi, I’ve read a lot of your post about wp and I must say you’re really doing a good work. However all I want to ask of you is for you to kindly visit my blog (which is included in the contact form) and notify me of my flaws and how to correct them.
I would highly appreciate sir….
Awesome post Syed. Thanks for sharing. Learnt a lot of very important stuff. I just started a personal blog and i find these resources you’ve shared here very valuable. Thanks a lot
Glad you found it helpful Isaac. Thanks for the comment.
One of the better items i have seen in the week.
Nice Article! Thanks for this valuable information. Buzzsumo isn’t a free service. They demand membership for detail analysis.
Yes but it’s totally worth it!
Hi Syed,
This is really an awesome article. Thank you for sharing this checklist with us. Most of the things I am already doing but “Repurpose into other formats” that something I never thought about. This is amazing and I liked it. I will definitely try this out.
Awesome tips! Thank you once again for your time writing and sharing such a great article with us.
Regards,
Vikash
Vikash repurposing is an awesome strategy – let me know how it goes for you.
Thanks for share very helpful post.
Thanks Syed for sharing most valuable points of Blogging, some of them i am following but some of are new for me..
Very informative post. I think it is also a good idea to comment on other blogs related to your post topic. It will not only facilitate your SEO efforts but also enable you to share your newly acquired experience with others.
thanks for sharing this great post
Thanks Syad,
All are good points, but I would say for sure that #1 is my biggest problem. I’m relatively new at “blogging” and editing for me is the most difficult but the most necessary. I recently posted an article that was “doing well” with hardly any comments and once I reread it, I realized it was only being shared because the editing was so bad. Hurtful, but saving myself from embarrassment by taking a second, third and fourth look is absolutely necessary.
Appreciate your efforts of collecting valuable information including references.
This will help to the people who’re beginners to Blog.
I did make a note of each tool and work on it. Thank you mate, have a good day.
Glad you liked it Praveen
Thanks for the tips. Since I am just starting out blogging, your tips come in handy. Any tricks for blogging about a niche subject in a small language?
Thank you Jukkis. No tips in particular except for engaging with your followers is crucial when you’re in a small community.
Nice post Syed! I, for one, am fond of social media promotion simply because I often use them myself. Also love that you mentioned Buffer, I use it as well and definitely makes my blogging and social media life easier. Will definitely try the BulkBuffer you mentioned.
Thanks!
hello syed, i’m a blind boy from pakistan, i’m reading your articals at WPBeginner since last 1 year and finally i made my own blog, these days i’m trying to get my adsense approved but google is continuesly rejecting my application, i’m using genesis framework with magazine pro as a child theme, any idea would be appreciated. thanks
Hey Adil,
I cannot speak for why Google is rejecting your site
Always great tips and reminders. Thanks Syed for sharing.
Hi Syed,
I have landed on your blog from V7n Forum, someone linked this awesome post in a thread.
Blogging is an art and specifically driving traffic to a new blog is really a hectic job. However, it can be done easily with a keen interest and passion.
I follow most of the tips that you have listed here to spread my new content. I’m not repurposing my blog content, I’ll do it.
Thanks for the helpful post buddy!
Awesome – Thanks Nirmala
Have you ever tried Hootsuite for scheduling social media posts? I’ve never used Buffer. I’m curious how they compare. I may have to give that a shot. Great post by the way. Lots of good advice here.
Cheers
Yup have tried HootSuite – not a fan. Buffer is seamless.
The Email marketing and social sharing pull my blog to a different level.Thanks for sharing such a valuable content.
Great Post, just bookmarked it.
Fantastic post! Thank you very much. I am certainly guilty of just hitting publish on new posts and just leaving it. While I do share on social networks, generally I don’t go back and re-share. Thank you for the tips and the insight into what tools are out there/handy for these tasks.
Hello,
Thank you for sharing .. I all big fan of your articles
Great Post sir. I have been hearing about you online and decided to check out your blog
Hi, Syed!
Really a very helpful and good guide. Thanks!
Hello Sir,
Thanks for the very useful article. I never heard about bulkbuffer. I am usually using buffer to schedule the blog post. Will definitely try on bulkbuffer.
New thing learnt from this article. Thanks for sharing this awesome article.
~Swapnil Kharche
Great article thanks for the tips. We are just starting a blog for my company and will be using all these recommend tips.
Very usefull points syed ji