6 Steps to Improve Your Domain Authority and SEO

Increase Domain Authority

Want to know the secret behind why sites like Wikipedia, Forbes, and others always tend to rank high in search results? It’s because they have a good domain authority. As a small business owner, the only metric you need to worry about for SEO is your website’s domain authority. If you’ve never heard of domain authority, then don’t worry. In this article, I will explain what is domain authority, how you can check your domain authority, but most importantly how you can increase your domain authority by following my 6 step guide.

What is Domain Authority (Definition)

Domain authority (DA) is a website metric developed by Moz which predicts how well a domain or website will rank in search engine results.

Domain authority score ranges from 0 to 100 where the greater your DA, the more likely you are to have high traffic and strong search engine ranking positions (SERPs).

As a business owner, Domain Authority is probably one of the most important metrics to track for your SEO.

So how do you check your Domain Authority?

Domain Authority Checker

The best place to check your Domain Authority is through Open Site Explorer by Moz (people who developed DA).

Moz Open Site Explorer

The downside of Open Site Explorer is that it limits you to 10 queries a day unless you pay $99 / month.

To bypass that, there are several free domain authority checkers that have no limits. The two that I checked and works fine are: Simple Domain Authority Checker and Bulk Domain Authority Checker

Now that you know your Domain Authority score, you’re probably wondering what is a good domain authority score and what are the ranking factors?

What is a Good Domain Authority Score?

Well, the best domain authority score any website can have is 100. However it’s very difficult to get there.

Only sites like Google and Facebook gets that high of a rank.

So where does that leave the rest of us?

Well, DA is really a relative factor. If your domain authority score is 10, then you should strive to get to 20.

Having a domain authority higher than 50 is usually an achievement. However if you’re at 50, then you should try to get 70 or 80.

The bottom line is work towards improvement.

In order to do that, you need to better understand the domain authority ranking factors, so you know exactly what you need to improve.

Domain Authority Ranking Factors

Domain authority is based on a lot of factors. However I believe it can be summarized into 3 key areas:

  • Linking Root Domains – In domain authority score, a high value is placed on the quality of domains (sites) linking to you. In other words, it’s not about the quantity of links but rather the quality of links.
  • Social Signals – The number of shares and likes your articles get on a social platform is also a factor in increasing your domain authority.
  • Quality Content – Quality content is the only way you’re going to achieve the first-two, so indirectly it is the most important domain authority ranking factor.

Now that you know the domain authority ranking factors, let’s take a look at how you can improve your domain authority score and website’s SEO.

How to Improve Domain Authority

Before I share my 6 step process to improving your domain authority, it’s very important that I mention that this is a long-term process.

Don’t try to take shortcuts because that will hurt you in the long run. Think of it this way, Wikipedia didn’t become an authority site overnight.

Now I know a lot of you want to know an approximate time period? Think 6 – 8 months after you implement the strategies that I’m sharing below.

Having that said, let’s take a look at 6 practical steps that you can take to improve your website’s domain authority.

1. Master On-Page / Technical SEO

The easiest way to do this is to install and setup Yoast SEO plugin.

Basically you need to have a good site structure. How can you do that?

All the basics of SEO which will automatically put you above majority of your competitors.

2. Create High Quality Linkable Content

You really have to step up your content marketing game by creating high-value shareable content.

Think outside the box 1000 – 2000 words long, curation of tips or data-heavy infographics.

Our conversion rate optimization blog has some good examples:

Basically you have to create content that’s better than anyone else in the industry.

3. Improve Your Internal Linking Game

Interlinking your content is equally as important as getting external backlinks. Interlinking weaves a network within your site benefiting both the user and search engines.

Sadly most businesses don’t make a conscious effort in improving their interlinking.

Since you’re creating all this amazing content, find a way to link them to each other whether that’s inside the post, using related posts widgets, popular post widgets, etc.

You can see this article on WPBeginner about 8 proven methods to promote old posts in WordPress.

4. Get Placements and Mentions in High Quality Links

One of the most important domain authority ranking factors is linking root domains.

By creating high quality content, you’re improving your chances of getting backlinks, but you shouldn’t stop there.

Try reaching out to influencers in your space and letting them know about your content. Before you do that, make sure to become part of their community by commenting on their blog, engaging with them on Twitter, etc.

Blog commenting can still get you backlinks. Even though they’re nofollow, I believe it still helps your overall domain authority.

Plus it helps you get noticed. You may even score a guest posting opportunity by doing that.

Another proven way to get placements is through guest posting. I have written an article on how to get featured on almost any blog in the world.

5. Remove Toxic Backlinks

It’s possible that you made a mistake of hiring a bad SEO person or someone from fiverr to build bad backlinks for you.

You can still fix that.

Every quarter, you should evaluate your link profile and clean it up by disavowing low-quality spam links.

How do you do that? First setup Google Webmaster Tools on your website.

After that follow this guide by Google.

6. Improve Your Social Media Presence

One of the best ways to get your articles discovered and shared is through social media.

Improving your social media presence also helps bring referral traffic as well as brand value / authority.

Social signals also play a role in your domain’s authority.

I can probably write a whole blog post about social media optimization, but for now just refer to my guide on how I increased my Facebook traffic by 332%.

Make a constant effort to engage with your community on social media.

Now Just Be Patient

As I said earlier, increasing your domain authority takes time. Why?

Because all the things I told you above takes time. Not to mention, domain age also plays a small factor.

There really aren’t any shortcuts to increasing domain authority. Anyone who claims to have one is either lying to sell you their expensive service / product or they’re going to get you penalized by Google.

You must look at the the big picture of today’s SEO which is about content marketing and ultimately user experience.

You do that right, and you will definitely increase your domain authority and your website’s SEO.

I hope this article helps you improve your domain authority. You may also like my 14 point blog post checklist to use before you hit publish.

If you liked this article, then please consider following me on Twitter (@syedbalkhi) and liking my Facebook page.

Please note: I reserve the right to delete comments that are offensive or off-topic.

44 thoughts on “6 Steps to Improve Your Domain Authority and SEO

  1. Syed, That’s really Informative article :)
    Well, Domain Authority (DA) is a really important factor these days. Improving this means improving the ranking on search engines….
    Anyhow, Thanks for sharing

  2. Helpful and a good reminder, Syed.

    When people ask me about SEO, I explain it in a way you allude to several times here: Google’s one goal is to serve you what you’re looking for. You’re looking for quality. If a post / page / domain is quality, Google will serve it to you.

    Bottom line for domain owners (and getting domain authority) is to be the thing you’d want to be served by Google if you were searching: quality.

  3. That’s awesome tips about increasing domain authority…

    Actually, I went through some forum post and discuss about domain authority. Some people told that don’t waste the time with domain authority because it isn’t help in ranking your blog article.

    However, I don’t think so…! Domain authority is important for business and website ranking. It show about the percentage of visibility.

    If you are monetizing your blog with sponsored post, the domain act as important face help you to get advertiser. isn’t it right..?

    Thanks for sharing, the above is really nice and brilliant tips to increase the domain authority.

    Well, I agree with you. Getting more backlinks is really important, but unless it quality backlinks from high authority website. You said right, the best for doing this is guest post…, it was a natural way…

    Anyway, I have something to share you…

    Sitemap is another important fact for domain authority. I used to drop my score from 31 to 29 because I’ve got problem with broken sitemap.

    Thus make sure, your sitemap is working properly in Google Console.

    A nice article, I do love this…

    • Yes Sitemaps are part of Technical SEO and you need to have a strong Technical SEO for a good domain authority.

  4. Great article, I don’t know DA works better or not when it comes to search engine results. I have seen many sites ranking on high competitive keywords without having a good DA and backlinks too. DA important but how a website without enough domain authority and back links can rank good than one having fancy DA. Google’s ranking system is unable to understand and predictable. Anyhow, I am struggling to earn more domain authority for my site. And these tips will definitely help me to achieve.

    Thanks @Balkhi for sharing this information :)

  5. Hey Syed,

    Great article! We are following most of it on our blog. Having long and sensible content is very important these days. Most of the articles that rank high are 1500+ words.

    We have increased our DA to 30 and also recently managed to get a mention from a 60 DA site with simple outreach.

    I have been searching for a guide related to ‘how to get featured on almost any blog in the world’ and i finally found it here.

    Keep up the good work.


  6. Thanks Syed,
    I want to know how to add more text when a post capacity is only 300 words? Most of articles I wrote are contains 400 to 1000 words?
    If I add more text to an article, it will became useless and boring to read.

    • That’s not true at all. You should make your article as detailed as they need to be to convey the point.

  7. Hi Syed, I see many sites with ton of spam backlinks still have high DA and PA (>50) , they might get deindexed or penaltized. What is your opinion on this?

  8. DA and PA is NOT from Google, it’s from Moz, Then how it’s important in SEO. I am gaining 70K/mo organic traffic started from zero and never stuck in this DA PA :D

    • DA / PA is just a metric for you to evaluate yourself on because Google doesn’t one.

      If you read the article, it states that it’s a metric developed by Moz — and many experts believe it’s a good indicator on how well you’ll rank.

      P.S. congrats on getting 70k / mo. organic traffic.

  9. Hello,
    I was so inspired by your article and a few others about DA that I implemented all the points that you have suggested and shared my experience through a blog post myself. I must say, patience and persistence is the key here. Excellent post. Great research :)

    • How original is that one blog post because it basically follows the same format as this one. Since you have SEO category on your blog, I’m thinking you supposed to be an expert? If so, didn’t you know about DA before this blog post.

  10. Awesome tips! Many Many thanks to you to present a such useful information for us. I have implement these great 6 tips to increase my site’s authority. Hope, I must get a better results as per your instruction.

    Thanks again!

  11. Hi Syed,

    A very Informative and useful article.

    I am very new to blogging and learning things quickly. I am very fortunate that i found this article at a right time. I will surely follow all your tips and I am sure they will help me a lot.
    This Blog has been saved in my favorite and will keep on visiting this blog daily to learn new things :)

    Thanks for your time to share such an awesome article with us.

    Best Regards,
    Vikash Sharma

    • I mainly focus on Domain Authority … You can try to improve the Page Authority following the same tips for specific pages — but I’m focusing on the macro level right now.

  12. Hey Syed,
    that’s a nice one again. Although there are many posts on DA and PA but you have explained it in a very comprehensive manner.

  13. Hello,

    I have been trying hard to increase domain authority of my blog, but even after working for few months, I haven’t seen any improvements.

    So, where I am going wrong? Does I need to create links in bulk to get high Domain Authority?

    If yes, then How many links to need to get?

    I am not sure what to do.

    looking for quick response.

  14. Hi

    I am reading a lot of posts regarding domain authority, because i want to improve my domain authority quickly in order to attract advertisers.

    Buy I am not finding it easy as I am not able to know, why I am not improving.

    Anyways, I have one question, Whether the links from bookmarking sites help in improving domain authority or not?

    I have build many links from Bookmarking and Profile sites, whether it helps?

  15. This one is amazing. You have explained perfectly. I keep reading your blog post and every time I read I really learn new things. Good going Syed Balkhi.

  16. Nice article sir.
    I have also heard that Domain age works a little bit on this fact.
    But will you tell me how much time it can take to show the DA scores for a new site?

  17. Thanks for your this complete guideline. Awesome post on increasing domain authority. Quality link building will help a lot in getting higher Domain Authority. To be honest, when i started my blogging jounrey with only 6 month ago i don’t have any idea about PA, DA but i believe myself that i have to do.

    Thanks for sharing

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