I love developer licenses for WordPress plugins because I can use the plugin across all of my websites without any additional cost. I’m also building a new house in West Palm Beach. You’re probably wondering how those two things are related.
Recently while discussing profit maximization with a WordPress developer, I used our interior designer as an example to show him how he was leaving money on the table.
When we met with the interior designer, she showed us several layouts and pictures of what she thinks would look good for our house. We picked the items, and she ordered it for us.
On the backend, she collected a commission from the vendor.
However in this developer’s case, when he built a website for his client, he would install premium plugins on their website under his developer license.
When the project needed a front-end submission form, he’d put in his Gravity forms developer license key. Need to have a gallery and album, he’d install Envira Gallery, and the list goes on.
So I asked him why? His response was I used the plugin to build this functionality, and the client may need to edit it later.
I was just baffled. The client isn’t paying you a retainer, so why are you going to pay for their license?
You also used Photoshop to customize their design. Do you also give them your Photoshop license? Probably NOT…
For some reason, people think that developers license = reseller license when they aren’t. You’re doing yourself and your client a disservice by using your developers license key on their site.
First you’re responsible to provide support. Should they contact the original plugin developer, they’d most likely leave frustrated.
Second, if you forgot to renew your license, now all of your clients will see an expired license notification in their dashboards (varies on plugin).
Lastly, the biggest disservice you’re doing is to yourself. Because you’re leaving money on the table.
Most clients would not have any problems buying the license if you explain to them why they need it. You can also build the license cost in your original proposal and purchase the license on their behalf which you can transfer upon completion of the project.
Not only do you get affiliate commission from the vendor, but you freed yourself from support / updates responsibility.
Think of it from the web hosting perspective. When your client comes to you, do you give them free web hosting? Or do you refer them to a company?
Probably the latter.
Now if you start thinking in these terms, you can quickly see how you can maximize your profits on each project.
Below is a list of commissions you can earn by recommending these essential WordPress products:
That’s an additional $360 per client.
Now there are tons of other WordPress products that may be applicable for specific needs that I didn’t even list here.
Let’s say that you’re working with 20 clients a year, that’s an additional $7200.
You get the point.
Update: Some folks in the discussion pointed out why not mark-up the prices. You can definitely do that, and that may be even more profitable. The point of this post is to urge developers don’t just add your dev license key for free
Next time when you’re working on a client project, think about how you can maximize your profits.
On that note, we’re actually working on an Agency Dashboard for OptinMonster which would allow you to resell OptinMonster to your clients, and you can build that into your monthly retainer. If you want to be an early beta tester, send us an email through OptinMonster support and we’ll add you to our beta testing email list.