If you Google “how to build a personal brand”, then you will probably see articles about 7 ways or 8 key steps to building a personal brand.
Well most of those articles are full of crap.
Just because you create a personal website and call yourself a “social media expert” or “marketing expert” doesn’t make you a thought leader.
It makes you look like a fool for everyone who actually know what they’re doing.
The #1 thing you need to build a personal brand and become a thought leader is ACHIEVEMENTS.
If you want to be heard and respected by others, then you must give them a reason to listen.
Highlight your accomplishments and achievements to prove that you’re worthy of their time and money.
That’s how you build a personal brand and become a thought leader in your space.
There are NO SHORTCUTS.
You have to do the HARD WORK.
I started using WordPress in 2006. Didn’t even start WPBeginner until 2009. After 5 years of being involved in the community, consistently sharing my expertise and experience, helping out hundreds of thousands of users, attending dozens of WordCamps and other WordPress related events, now I get asked by others to speak on the topic of growing a successful blog and building a 7 figure business around it.
After spending all the time and effort in building a YouTube channel with over 200 Million Video views, now when I give someone YouTube advice, it carries a little bit of weight.
You don’t just build a personal brand overnight. You have to put the hard work in it.
My friend Michael Hyatt has a strong personal brand. He talks about leadership, productivity, and publishing.
You know why I listen to him and respect him? Well because he has the accomplishments to back it up.
Michael has been in the publishing industry for nearly 30 years. He was the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S.
He has written 8 books and is a NYTimes, USAToday, and Wall Street Journal best seller.
That’s why he’s a thought leader and that’s why he has a strong personal brand.
My friend Neil Patel has a strong personal brand. He talks about growth hacking and increasing traffic to your website.
He’s the guy who helped CheezBurger network grow to 500 million pageviews a month. He’s the guy who helped TechCrunch grow their traffic by 30% in 60 days.
That’s why the advice he shares, carry weight even among industry leaders.
This holds true for any thought leader or expert.
Bill Gates, Mark Zuckerburg, Richard Branson, Ben Horowitz, etc all built a successful business first before they became mentors, coaches or classified as “experts”.
The bottom line is, in order to be a thought leader, you need to have the accomplishments in your field.
If I were you, I’d focus more time on stacking up your accomplishments than building your personal brand. Because your brand is not you, not your logo, or the color scheme of your website. It’s what other people think of you.
Do the hard work and you will reap the rewards.