Are you just starting a new business? Maybe you want to take your existing business to the next level? Then you’ve probably thought about hiring a coach or purchasing some sort of training to expand your knowledge.
Every day I get at least one email from readers like yourself asking about my recommendations for coaches, experts, training and/or courses. Sometimes you want to know if I have a course or training and other times you’re looking for my opinion on a specific “expert or their training”.
While I want to answer as many emails as I can, it’s not always feasible to go in details. That’s why I thought it’d be better to just share my vetting process that I use.
Now more than ever, you’ll find an expert on every corner of the internet. There are self-proclaimed social media experts, conversion experts, pricing experts, marketing experts, podcasting experts, webinar experts, business experts, etc etc etc.
Some of these experts are actually very well-read and well-spoken which makes your decision even harder.
If you’re like me and only want the BEST, then you have to skip past the bullshit.
The easiest way to do that is to sort the experts in one of these categories: Selling the Shovel vs. Mining the Gold.
What I mean by that is look at their experience and their business model.
Ask yourself these questions:
- Does this person have experience in what they’re talking about?
- What’s their story? Have they succeeded on multiple projects or are they a one-hit wonder?
- Are they practicing what they preach?
- Does their business model revolve around teaching you to be successful?
Ideally you want to learn from someone who has experience, have a proven track record, practice what they preach, and coaching is not their primary business.
In my experience, the best coaches / mentors you can get are the ones that don’t actively sell their time or services. Often they’re too busy mining the gold themselves.
You can learn from them by watching how they operate their business(es) and if you’re lucky you can get an opportunity to talk to them.
You’d be surprised that a lot of these people are fairly approachable on social media. You can meet up with them at conferences (i.e take them out for coffee or breakfast).
Alternatively, you can book a call with them on services like Clarity (prices vary per person).
For example, if you’re looking to learn about building and promoting successful WordPress products, would you rather learn from someone who has a product that’s making less than $5k / month or someone like Cory Miller from iThemes who has a proven track record of building multiple successful products that generate millions.
There’s a lot of noise everywhere. But when you look past all that, you’ll find the do’ers, and those are the people I respect A LOT.
Those are the people I like to learn from.
In no particular order, some people you should consider following:
Before I get another email asking about this, no I don’t sell any courses or training. I might in the future, but right now I’m too busy mining the gold –> growing all of my businesses.
You can book a call with me on Clarity and I’ll do my best to share my experiences and lessons to help you grow your business.